About
Two Reds is a marketing consultancy for sports and tech, with 15+ years working both sides of the industry — as a service provider driving pipeline for sports tech and SaaS businesses (Teamworks, TRACAB, StatsBomb), and directly for rights holders including Bath Rugby, Ascot Racecourse and Wiltshire FA. That dual view means I know what works — whether you're selling into sport, or you're the club, event or federation that's growing fan engagement and B2B revenue.
Expertise
A track record spanning demand generation, brand activations and fan-facing experiences — built for sports tech vendors and rights holders alike.
Driving SaaS Pipeline Across EMEA for Teamworks
The Challenge:
Reaching enterprise decision-makers at professional football clubs across the UK and EMEA, in a market where the highest-value contacts are the hardest to reach through standard outbound.The Approach:
Led ABM and outbound strategy via HubSpot to build a qualified pipeline at scale, then layered in premium activations and thought-leadership content to convert the hardest-to-reach accounts — including a VIP experience delivered in partnership with Aston Martin for C-level club executives, an annual Operations Summit, and an EMEA Partner Summit for key account retention. Sponsorship strategy across global sports events extended brand awareness and top-of-funnel reach.The Results:
$1M+ in pipeline from the Aston Martin executive experience, with six-figure deals converted to date. $500k+ in pipeline and six-figure closed revenue each year from the Operations Summit. Strengthened key accounts, reducing churn risk across the EMEA portfolio.
Scaling Coach Paint SaaS to 6-figure ARR for TRACAB (EA Sports)
The Challenge:
Growing Coach Paint, a sports video analysis platform, within a competitive sports data market — while also driving broader B2B pipeline and revenue across clubs, leagues and federations worldwide.The Approach:
Directed ABM strategy via HubSpot, building outbound sequences and high-performing content while managing CPL, ROAS and campaign ROI across the full funnel. Ran PR and content campaigns to build awareness and pipeline through partnerships with Bundesliga, MLS and La Liga clubs, using those relationships to extend Coach Paint's reach and credibility in the market.The Results:
Scaled Coach Paint to six-figure ARR, with 80% YoY growth in lead generation and free trials — followed by a further 22% YoY lift in conversion rates. Sustained B2B pipeline and revenue growth in sports data and SaaS across clubs, leagues and federations globally.
x3 MRR SaaS Growth in 12 months for StatsBomb
The Challenge:
Building demand generation and brand awareness for a fast-growing football data and SaaS start-up, with the need to engage clubs, federations and performance departments across elite football — and to do so across multiple international markets simultaneously.The Approach:
Directed a multi-channel outbound, content and CRM strategy to build and convert pipeline at pace. Launched brand awareness and lead-acquisition campaigns in multiple languages across Europe, the US, MENA, Asia and South America, tailoring outreach to each market's decision-makers within elite football.The Results:
3x MRR growth within 12 months, with brand awareness and lead acquisition established across five international regions — building the foundation for StatsBomb's continued growth in the football data and SaaS market.
Contact
Available on day rate or project fee, depending on scope. References available on request from clients across sports tech, rights holders and brands.
If you're looking to build pipeline, activate a partnership, or grow fan engagement — get in touch and let's talk about what that could look like.